Why every Entrepreneur should be watching the America’s Cup today.

There is a match race today at 1:10. It is going to determine who ends up being a victor in a battle that has taken years of peoples time, hundreds of millions of dollars, and honestly has been one of the most exciting things to hit the bay since Emperor Norton.

The race is literally the perfect analogy for your startup:

There is a team that would be going nowhere if it weren’t for a bunch of highly talented individuals working to the peak of their talents for months on end getting things exactly right.

There is a race to implement new features, reams of technical talent being involved. (Oracle’s deployment of one here brought them back from 8-1)

There is a story of people who never gave up, even when the entire city had written them off. Team Oracle was going to lose, there was no doubt about it. The press, some of their fans, everyone chalked them up for dead.

You could do it for the story, do it for the metaphor, do it to prevent engineering burnout, but consider taking off 40 minutes and watching the race today. Worst case scenario you get to see boats basically flying on water.